Old jeans

Hand towel

There they are: old jeans that got a new life. They look and feel good. The colour is natural, undyed re-used denim. Made to endure time and hard use.

Did you know that Old Jeans towels are made from recycled jeans? Used jeans can be returned year-round to Finlayson stores. The jeans are transported by sea and land from our logistics centre in Forssa to Belgium where they are hand-sorted. Clean denim is used to make recycled yarn and the rest goes to the motor industry to use in the interior lining of cars and as sound insulation material, for example. After sorting, all the material is crushed and utilized for the purposes above.

The denim towels are made partly from recycled materials (40%) and partly from viscose (40%), while the share of virgin cotton remains low (20%). The towels are not dyed during the manufacturing process, which also saves water. Almost 850 litres of water are saved in the manufacturing process of a denim hand towel, and more than 2 500 litres in the manufacture of a bath towel when compared to a similar product made from virgin cotton. In 2017, denim towels purchased by Finlayson saved one million litres of water, the equivalent of more than four Olympic-size swimming pools.

Designed in Finland
Designer: Liisa Suurla
Pattern: Old Jeans

Made in Belgium
Manufacturer: Nv Weverij - J. Clarysse
Product code: 70400-1460-01-12

Fabrics: 40% recycled riber, 40% viscous, 20% cotton
Material weight: 450 g/m²

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This product has been awarded the STANDARD 100 by OEKO-TEX® label, which guarantees that the product does not contain harmful chemicals and is safe to the consumer.

Free delivery for all orders over 139 €

30 days free return